Internet Marketing for Tourism
Why SEO is important for your website
How internet users find your website? Let’s talk about some of the most common and popular ways.
1. Through search engines like Google, Yahoo, AOL, Netscape and MSN. There are many available search engines, but these are currently the most popular.
2. Through links or ads placed on other websites, and redirect visitors to your website.
3. Off line direct marketing and advertisements. These include: print advertising (such as business cards, brochures, newspapers and magazines), television and radio.
4. Reputation – reputation travels faster than you
In this article we will focus on the first statement (website promotion through search engines).
Why do you need to optimize your website for search engines – Search Engine Optimization (SEO)
Usually there is a perception that it is gratifying to see the website in search engine first results when you enter the company’s website name (also known as domain name). In fact, the above is completely pointless and has no value.
An Internet user searching for products or services through search engines does not know the address or name of your website. That’s the reason you need to optimize (SEO) your website for certain keywords. You want the client to find your website in search engine results, when typing relevant keywords about your products or services.
We conclude that is also necessary to optimize and promote your website after designing it. Remember that a website is another marketing tool. The optimization is an ongoing process that requires time and money. Finally, we should not confuse the business model and marketing strategy behind your website, with the appearance and nice graphics.
10 Reasons to apply Search Engine Optimization to your website
If you are considering hiring someone to optimize your website you are on the right way!
The Long Term Effect: Search Engine Optimization (SEO) – Internet Marketing – Web Site Optimization
1. More and More People Perform Website Searches.
Nearly 250 millions searches are performed per day on Google alone. Exposure is one main objective why people use Search Engine Optimization or SEO.
2. ROI (Return on Investment)
A properly planned and executed search engine optimization campaign generates a terrific return on investment, so long as you plan for search engine optimization to be a long-term commitment and not a three-month tactical strategy.
3. Natural search result listings are 85% of all clicks, as opposed to only 15% for Pay Per Click (PPC)
In addition 72.3% of Google users and 60.8% of Yahoo users find natural search results to be the most relevant to their searches.
4. Online marketing up an average of 8.6% a year through 2011. $41B spent in 2007, $69B by 2011
5. Online marketing is a virtual salesman 24 hours a day, 365 days a year.
6. Your competitors are getting wise! SEO utilization is at 39% of all businesses, up from 19% in 2007.
7. Online marketing currently at 7.6% of all media advertising spending is projected to be at 15.2% in 2013.
8. Long Term Effect – Unlimited Clicks
You don’t set a budget, as you would with PPC (Pay Per Click Advertising). Once you’ve achieved rankings, the clicks just keep on coming. Too often, PPC clients must daypart their efforts or otherwise manage when they will have a presence in the search engines. With an organic presence, you will be there 24/7 to capture all the traffic that you can.
9. Increased brand visibility and awareness
Best way to initiate a direct response as it is the only form of marketing that puts you in front of targeted prospective customers who are looking exactly for what you offer. 8 out of 10 people find companies they eventually do business with online.
10. SEO Services Do Not Have to be Very Expensive
Most full SEO campaigns are expensive, but relatively affordable compared to other advertising avenues, such as: print advertising, broadcast advertising, etc. Organic seo services (not Pay Per Click) are more efficient with higher profit return (ROI – Return of Investment) than other forms of advertising and investment.
The benefits of organic SEO services
Organic SEO services have long-term results. The most important outcomes of implementing an organic seo strategy are listed below:
Increase targeted traffic – Organic seo aims at high search engine rankings (SERPs) for various keywords. The higher a website ranks in search engine results, the greater the chance that that website will be visited by a user, searching for specific keywords (related to your services / products).
The effects of Organic SEO remain for long time – Search engines reward properly optimized websites, unlike other promotional methods such as pay per click advertising listings, which are removed the moment you stop paying or cover your budget
Brand Building – All businesses regardless of size, can target search engine top rankings. Websites with high rankings are perceived as leaders of the area, by people searching for related services / products.
Increased sales -Getting targeted customers to your website with organic seo services, will increase sales, because they will have more interest in your products or services than marketing to a general audience.
Lower costs and higher profits – Organic seo services are more efficient with higher profit return (ROI – Return of Investment) than other forms of advertising and investment.
According to recent studies, the trust level for organic seo results is much higher than that of paid results. One study found that only 14 percent of internet users trust paid listings, and 29 percent report being “annoyed” by them. Finally a second study found that 66 percent of customers distrust paid ads.
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